Kudos to the German government for producing these effective and entertaining commercials encouraging citizens to stay home and slow the spread of COVID-19. Set many years in the future, they feature “veterans” of the 2020 war on coronavirus—unlikely heroes discussing the sacrifices they made for their country. Evidence shows these commercials have been successful on social media, reaching young people especially.
Humor can be an effective communication tool. Perhaps we need a campaign like this here in the US? You can watch the videos embedded below, and I'd also love to hear your thoughts in the comments section. Reply to this thread to join the conversation.
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Stephanie Weiner
Director, Digital Strategy & Engagement
Association of American Medical Colleges
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