Academic Medicine Open Forum

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  • 1.  Question of the Week: Was “follow the science” a mistake?

    Posted 06-13-2022 08:11:00 AM

    Medical science faces a significant credibility crisis. I recently wrote about the forces sowing suspicion and distrust in this opening article in a series exploring that issue.

    One interesting observation from my researchwhich I’ll cover an upcoming article—is that telling people during COVID-19 to “follow the science” or “trust the science” might have backfired.

    Sudip Parikh, PhD, CEO of the American Association for the Advancement of Science, said, “I don’t there’s anybody who would say we should follow the science. It’s terrible terminology. Anybody will say they want to follow the science. The question becomes whose science and does it fit with their believe system?”

    And there’s this from Holly Fernandez Lynch, JD, MBe, the John Russell Dickson, MD Presidential Assistant Professor of Medical Ethics in the Department of Medical Ethics and Health Policy at the Perelman School of Medicine“The follow the science thing made sense on the face of it, but it has caused tremendous damage. Because it's this idea that there's not any decision-making, that we're just going to follow the science. It's caused people to question the science when really, they’re questioning the policy judgments that have been around this. … We need to be able to rely on the science policymakers to issue clear statements that are not overstatements.”

    Do you think “follow the science” or “trust the science” backfired? If so, what should we tell the public instead when we face a public health crisis?



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    Patrick Boyle
    Staff Writer
    Association of American Medical Colleges
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  • 2.  RE: Question of the Week: Was "follow the science" a mistake?

    Posted 06-14-2022 09:02:00 AM
    I can relate to this concept - thank you for sharing!  Agree with Dr. Pointer!  Recently had a short weekend getaway - stayed at a cabin in the north woods with no internet or cell coverage - two days & nights disconnected was rejuvenating.  

    I'd welcome your perspectives on how to meaningfully change US culture.  We are productivity driven - RVUs in medicine, publications in academics, $$ in the business world.  Our systems are designed to "produce" more & more.  How do we bend the curve to focus on wellness, health, & happiness?  Other countries have shorter work days, shorter work weeks, longer summer vacations, and a different set of expectations.  What little things can we do to make our local environments better?  Tips?

    Jake

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    Jacob Prunuske, MD, MSPH
    Professor of Family and Community Medicine
    Assistant Dean for Clinical Learning
    Medical College of Wisconsin – Central Wisconsin
    1900 Westwood Drive, Suite 3100
    Wausau, WI 54401

    Phone: 715-870-0910
    Twitter: @jprunuske
    Pronouns: He/Him
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  • 3.  RE: Question of the Week: Was "follow the science" a mistake?

    Posted 06-14-2022 09:26:00 AM
    This is a tough question. I think the answer lies further upstream.

    First, have we taught critical thinking skills to everyone? I read that the group of Parkland survivors, who immediately started calling for change, had been in a debate program at their school that rigorously taught them those skills, and research skills, which allowed them to quickly move.

    Second, has the age of Google decreased general respect for expertise?  When anti-vaxxers claim to have "done their own research" via a Google search, that indicates, to me, that they feel like they are just as qualified as doctors to understand research science.  We need the public to understand how hypothesis driven research works, because when the first hypothesis was partially wrong, the public went to "science knows nothing."

    The best message might be to start with something like:
    - We currently know......
    - Based on that information, we should be masking, staying home, avoiding...
    - Science is hypothesis driven research, so that knowledge will change as we learn more (set expectations).
    - Our goal is to stop the spread, keep people out of the hospital, create a vaccine....
    - We will update you regularly, via press conferences on Fridays, and adjust our policies based on the best research available.

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    Carolyn Pointer
    Assistant Professor
    Southern Illinois University School of Medicine
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  • 4.  RE: Question of the Week: Was "follow the science" a mistake?

    Posted 06-14-2022 01:08:00 PM
    I also agree with Carolyn's thoughts. A few thoughts in response:
    • The ease of Internet searching (vs. research) has certainly trained a lot of people to think of themselves as their own science experts.
    • There are efforts to increase critical thinking skills with an eye toward online misinformation, and to help people better understand the scientific process. But some scientists behind those efforts admit that they can reach only a fraction of the population, and those they reach are probably the most interested in thinking critically in the first place.
    • I think the five-step approach you lay out for communicating about a particular public health issue is a great framework. It would have to be followed not only by scientists, but by policy leaders who make decisions and announcements based on the science. Getting the latter group to consistently be that careful and nuanced is difficult.


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    Patrick Boyle
    Staff Writer
    Association of American Medical Colleges
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  • 5.  RE: Question of the Week: Was "follow the science" a mistake?

    Posted 06-20-2022 10:52:00 AM
    Agree, and would add that I think we've also learned that getting the message right is key - but just one part of effective communication. Some of the others are: Market (who are we trying to reach?); Messenger (who will be trusted/listened to?): Medium (which needs to be matched to the Market and the insights of the Messenger). COVID-19 reminded us that one size does not fit all, and that we need to use targeted messages and trusted messengers, and mediums appropriate for each audience. 
    NC has done a particularly effective job, with advisory councils to NC DHHS helping craft communication strategies: https://dph.ncdhhs.gov/chronicdiseaseandinjury/healthycommunities/docs/HealthyCommunitiesStrategy14-COVID-19-CommunicationsCampaign.pdf

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    Lloyd Michener, MD
    Professor Emeritus, Department of Family Medicine & Community Health, Duke School of Medicine
    Adjunct Professor, Public Health Leadership, UNC Gillings School of Global Public Health
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